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Writer's pictureDiksha Pandey

Concepting in Design Thinking is the beginning of creativity in the Ideation stage.

Updated: Nov 19


Concepting in Design Thinking is the beginning of creativity in the Ideation Stage. After the research is done at the Empathy phase and Defining the problem the researcher focus on developing the concept of the core solution to a given situation. Ideation phase is where brainstorming takes place and the team is motivated to generate ideas as a solution to the given problem. At the initial stage of Empathy, the designer tries to feel the pain or the desire of the customer and tries to create a concept for the final solution.


Concepting in design thinking is the beginning of innovation through the ideation process where the designer tries to find a human-centered creative solution. Ideation phase is where brainstorming takes place and the concept of the final product or service is developed. The researcher during the design thinking process breaks the problem into small parts and analyses each part by empathizing with the customer. What are the requirements of the customer and how does he need it done at the initial stage of Design Thinking.



Ideation phase in design thinking - Concepting


Ideation phase in design thinking is where brainstorming takes place. Before developing the actual solution a designer has a number of ideas in his mind once the problem statement is clear in the design thinking process. Ideation phase in design thinking is the process of generating creative ideas to solve a particular problem. During the ideation phase it is important to do what are the maximum possible ideas to a defined problem statement.


Concepting in Design thinking is the beginning of final ideas which starts at the initial ideation phase in design thinking. Every idea is said to be equally important in this phase. Different design thinking ideation techniques like brainstorming, brainwriting, mindmapping, etc are conducted to promote creative ideas within the team at the ideation phase in design thinking. There are ten different design thinking ideation techniques described and used by the designer in the design thinking process. These different design thinking ideation techniques are often used to create as many possible ideas as the solution to a given problem.



Creating a person helps in the design thinking process


Creating a person helps in the design thinking process, true or false? Design Thinking gives serval opportunities for innovation to a researcher from empathy to the ideation and Testing phase. The researcher can experiment and create an innovative idea into a prototype model in the Prototyping Phase by gathering information through empathy with the customer and they synthesize those feedback to design an innovative solution.


In design thinking generating and developing new ideas is called the Ideation phase. Ideate meaning in Design Thinking is to think out of the box and create the maximum number of ideas to solve the problem in different sessions. Designers assemble in a common place with open minds to produce as many ideas as they can to address a problem statement in an easy way and in a judgment-free environment.

Creating a person helps in the design thinking process means that the designer creates a person or user identity in his mind after the empathy process which helps him to identify the user, his actual problem, define it, and then in the ideation stage develop an idea to solve the given problem.



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